Buch, Englisch, 311 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 4348 g
Reihe: Palgrave Advances in Luxury
Creating and Managing Sustainable Value Across the Organization
Buch, Englisch, 311 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 4348 g
Reihe: Palgrave Advances in Luxury
ISBN: 978-3-319-82415-4
Verlag: Springer International Publishing
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury.- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Hervé).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company.- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies.- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries.- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).