Buch, Englisch, 0 Seiten, Format (B × H): 135 mm x 215 mm, Gewicht: 246 g
Buch, Englisch, 0 Seiten, Format (B × H): 135 mm x 215 mm, Gewicht: 246 g
ISBN: 978-0-335-20789-3
Verlag: OPEN UNIV PR
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface
What is external relations for?
A rose by any other name
brand management and visual identity
So that's what they think
market research
Impress to print
publications
Commercial breaks
a planned approach to advertising
Casting your net
the internet and its role in university marketing
'Happy Days' or 'Nightmare on Fleet Street'?
media relations
Why aren't we speaking to each other?
internal communications
Guess who's coming to dinner?
event management
What are friends for?
alumni relations
Money, money, money
managing the fundraising process
Well connected
organizational structure
All together now
a strategic institutional approach to integrated marketing
A seat at the table
performance measurement
Appendices
Bibliography
Index.