Buch, Englisch, 346 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 680 g
Reihe: Working in Asia
Buch, Englisch, 346 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 680 g
Reihe: Working in Asia
ISBN: 978-0-415-44331-9
Verlag: Taylor & Francis Ltd
The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections:
- an examination of the political, economic, social and technological changes from 1997-2008
- specialist chapters that contextualise these developments from the marketing, HR and finance perspectives
- concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’.
With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction 2. Business in Thailand 3. Political Backdrop: 1997-2008 4. Socio-Cultural Context 5. Tourism 6. HRM 7. Marketing in Thailand 8. Credit Risk Management Practices of Thai Commercial Banks 9. The Modernization of Thai State-Owned Enterprises 10. Corporate Governance 11. Corporate Women Managers 12. E-communication 13. The Thailand Brand 14. Conclusions