Starting and Running a Business All-In-One for Dummies 2E

2. Auflage 2011
ISBN: 978-1-119-97527-4
Verlag: Wiley

Buch, Englisch, 748 Seiten, Format (B × H): 189 mm x 235 mm, Gewicht: 1368 g

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.
With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to:
* Identify new business opportunities
* Put together a business plan
* Find the money you need to get started
* Keep track of your finances -bookkeeping and forecasting
* Find, manage and retain good employees
* Deal with the legal aspects of running a business
* Market and sell your product
* Use new technology
* Grow and expand your business

Autoren/Hrsg.

Barrow, Colin

Inhaltsverzeichnis

Introduction 1
Book I: Planning Your Business 5
Chapter 1: Preparing for Business 7
Chapter 2: Being Your Own Boss 17
Chapter 3: Can You Do the Business? 35
Chapter 4: Starting Your Business Plan 45
Chapter 5: Establishing Your Starting Position 57
Chapter 6: Researching Your Customers, Competitors and Industry 75
Book II: Sorting Out Your Finances 95
Chapter 1: Finding the Money 97
Chapter 2: Figuring Out Financials 121
Chapter 3: Cash Flows and the Cash Flow Statement 147
Chapter 4: Forecasting and Budgeting 167
Book III: Finding and Managing Staff 191
Chapter 1: Staying on the Right Side of the Law 193
Chapter 2: Finding Person Friday - Advertising and Interviewing 205
Chapter 3: Employing People Successfully225
Chapter 4: Disciplining and Dismissing Staff 239
Chapter 5: Paper Money, Money Paper - Payslips and Deductions 253
Chapter 6: Inspiring Employees to Better Performance 265
Chapter 7: Coaching and Development 281
Chapter 8: Being an Expert at Performance Appraisal and Management 293
Book IV: Keeping on Top of the Books 307
Chapter 1: Satisfying the Tax Inspector 309
Chapter 2: Completing Year-End Payroll and Reports 317
Chapter 3: Getting Down to Bookkeeping Basics 331
Chapter 4: Controlling Your Books, Your Records and Your Money 345
Chapter 5: Producing a Profi t and Loss Statement 361
Chapter 6: Developing a Balance Sheet 375
Book V: Marketing and Advertising Your Wares 387
Chapter 1: Taking a Closer Look at Customers 389
Chapter 2: Marketing Your Wares 403
Chapter 3: Writing a Marketing Plan 429
Chapter 4: Brochures, Press Ads and Print 447
Chapter 5: Signs, Posters and More 467
Chapter 6: Public Relations and Word of Mouth 485
Chapter 7: Planning Your Business Website 497
Chapter 8: Choosing and Equipping Your New Online Business 511
Chapter 9: E-marketing 547
Book VI: Growing and Improving Your Business 571
Chapter 1: Thinking Strategically 573
Chapter 2: Managing More than One Product 595
Chapter 3: Improving Performance 625
Chapter 4: Franchising for Growth 639
Chapter 5: TV and Radio Ads (Or Your Own Show!) 645
Chapter 6: Becoming a Great Manager 661
Index 677

Über Autor(innen)

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business, was head of the Enterprise Group at Cranfield School of Management for ten years, was a non-executive director of a high-tech venture capital fund and has served on government task forces.