Emerging Trends in Business

An Interdisciplinary Approach
1. Auflage 2018
ISBN: 978-3-631-74469-7
Verlag: Peter Lang

Buch, Englisch, 174 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 234 g

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Autoren/Hrsg.

Kazan, Halim

Baykal, Mehmet

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Bankwirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Innovation and entrepreneurship – Corporate social responsibility reporting – Non-performing loans in banking and ratios – Cause-related marketing – Entrepreneurship, economic growth and development – Mobbing: the dark side of business – Digital marketing – Organizational behaviour

Über Autor(innen)

Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management.

Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.