Buch, Englisch, 183 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 306 g
Nudging and Winking to Make Better Choices
Buch, Englisch, 183 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 306 g
ISBN: 978-3-030-54332-7
Verlag: Springer International Publishing
It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I: Behavioral Economics.- Part II: Digital Behavioral Economics.- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.