Buch, Englisch, 237 Seiten, Format (B × H): 159 mm x 244 mm, Gewicht: 422 g
Lessons from the Front Lines of Marketing to China's Youth
Buch, Englisch, 237 Seiten, Format (B × H): 159 mm x 244 mm, Gewicht: 422 g
ISBN: 978-0-230-12062-4
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgements Introduction 1. The New (R)evolutionaries: 70s, 80s, and 90s Generations 2. Progress: Mapping New Roads to Success 3. Tipping Gender: From Boys Rule to Girl Power 4. About Face: Seeing New Beauty Codes 5. Speaking Up: The Seeds of Activism 6. Creative Sub-cultures: Building Outside The Mainstream 7. Re-branding Chineseness: New China, New Identity