Buch, Englisch, 182 Seiten, Format (B × H): 151 mm x 231 mm, Gewicht: 286 g
Buch, Englisch, 182 Seiten, Format (B × H): 151 mm x 231 mm, Gewicht: 286 g
ISBN: 978-1-138-81368-7
Verlag: Taylor & Francis Ltd (Sales)
Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation.
Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
INTRODUCTION
CHAPTER 1 CORPORATE ENTREPRENEURSHIP IN PRACTICE: AN OVERVIEW
CHAPTER 2 CORPORATE ENTREPRENEURSHIP IN THE LITERATURE: AN OVERVIEW
CHAPTER 3 CORPORATE ENTREPRENEURSHIP AT L’ORÉAL: AN INTEGRATIVE CASE STUDY
CHAPTER 4 CORPORATE ENTREPRENEURSHIP: A SPECIFIC PROCESS?
CHAPTER 5 TEAM DYNAMICS AND MANAGEMENT IN CORPORATE ENTREPRENEURSHIP
CHAPTER 6 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE KEY ENABLERS
CHAPTER 7 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: CORPORATE ENTREPRENEURSHIP DEVICES
CHAPTER 8 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE UNDERLYING DESIGN PRINCIPLES
CHAPTER 9 CONCLUSION
APPENDIX 1: OUR CORPORATE ENTREPRENEURSHIP CASE BASE
REFERENCEs