Buch, Englisch, 90 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 127 g
Business Letters, Memos, and Reports
Buch, Englisch, 90 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 127 g
ISBN: 978-0-19-532963-6
Verlag: Oxford University Press Inc
In this book, Courtland L. Bovee reveals the following secrets of successful writing that help students become better business writers:
* Action-oriented phrases that sell ideas and motivate others to do what you want them to do.
* Three words that can destroy favorable reactions to what you write.
* How to turn negative words into positive words.
* A simple formula that makes your writing more readable.
* How to keep your business associates and customers happy--even when you have to criticize, scold, or decline a request.
* Writing shortcuts that put across your ideas quickly and concisely.
* Writing tips that turn adversaries into friends. How to make written communication work for you instead of against you.