Buch, Englisch, 384 Seiten, Format (B × H): 154 mm x 229 mm, Gewicht: 742 g
Reihe: Market Research in Practice
How to Plan, Structure and Write Survey Material for Effective Market Research
Buch, Englisch, 384 Seiten, Format (B × H): 154 mm x 229 mm, Gewicht: 742 g
Reihe: Market Research in Practice
ISBN: 978-0-7494-8197-1
Verlag: Kogan Page
Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
Autoren/Hrsg.
Weitere Infos & Material
Chapter - 01: Objectives in Writing A Questionnaire; Chapter - 02: The Data Collection Media; Chapter - 03: Planning the Questionnaire; Chapter - 04: Types of Questions; Chapter - 05: Data Types; Chapter - 06: Rating Scales; Chapter - 07: Behavioural Questions; Chapter - 08: Attitude and Image Measurement; Chapter - 09: Writing the Questionnaire; Chapter - 10: The Look of the Questionnaire; Chapter - 11: Questionnaire Design Software; Chapter - 12: Engaging the Respondent Online; Chapter - 13: Piloting the Questionnaire; Chapter - 14: Ethical Issues; Chapter - 15: Social Desirability Bias; Chapter - 16: International Surveys