Buch, Englisch, 188 Seiten, Format (B × H): 192 mm x 234 mm, Gewicht: 375 g
Understanding the Distribution Process, Platforms and Alternative Strategies
Buch, Englisch, 188 Seiten, Format (B × H): 192 mm x 234 mm, Gewicht: 375 g
ISBN: 978-1-138-12418-9
Verlag: Taylor & Francis
This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.
Here you will find:
* Specific DIY methods and strategies for distributing music throughout every platform possible
* Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets
* Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology
* Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music
An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Music Industry Study and Facts
Chapter 2: Music Copyright, Publishing & Licensing
Chapter 3: Manufacturing Processes, Systems, Product Platforms & Music Production
Chapter 4: Types of Distributors & Indie Distribution Associations
Chapter 5: Distribution Processes
Chapter 6: Distribution Resources
Chapter 7: Alternative Selling and Total Exposure
Chapter 8: Internet Marketing
Chapter 9: Radio
Chapter 10: Promotional Campaigns & Planning
Chapter 11: Company Structure
Chapter 12: Record Label Organization
Chapter 13: International Markets
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Appendix 6
Appendix 7
Appendix 8
Glossary