Audio Branding Yearbook 2014/2015

((( ABA ))) Audio Branding Academy
1. Auflage 2015
ISBN: 978-3-8487-1733-0
Verlag: Nomos

Buch, Englisch, 155 Seiten, broschiert, Format (B × H): 148 mm x 210 mm, Gewicht: 215 g

The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced.

On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising.
In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.

Autoren/Hrsg.

Bronner, Kai

Hirt, Rainer

Ringe, Cornelius

Fachgebiete

• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikindustrie
• Rechtswissenschaften Wirtschaftsrecht Urheberrecht Kunst-, Musik-, Verlags- und Theaterrecht
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Geisteswissenschaften Design Corporate Design, Corporate Identity
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Werbung & Gesellschaft