Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 494 g
Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 494 g
Reihe: Chandos Publishing Social Medi
ISBN: 978-1-84334-667-8
Verlag: CHANDOS PUB
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
List of figures and tables
List of examples
Acknowledgments
About the author
Introduction: the impact of social media and the approach of this book
Chapter 1: A brief history of business and competitive information, and the rise of social tools
Abstract:
A brief history of business and competitive information
Getting started with social tools
Review
Chapter 2: Social networks
Abstract:
What are they?
How do they work?
LinkedIn
Google Plus
Facebook
Orkut
Other tools in this category
Review
Chapter 3: Blogs and microblogs
Abstract:
What are they?
How do they work?
Blogs and blog search
Microblogs
Review
Chapter 4: Video, audio and images
Abstract:
What are they?
How do they work?
Examples of these sites
Video resource: YouTube
Audio tools
Image tools
Review of the chapter
Chapter 5: Social search engines
Abstract:
What are they?
How do they work?
What kind of business and competitive information can be found there?
Examples of these tools
Samepoint
SocialMention
Caveats
Additional and related tools in this category
Chapter 6: The future of social information
Abstract:
Introduction
Current trends and developments
Keeping up with social technologies
A final word about safety
Conclusion
Appendix 1: resources
Appendix 2: tools
Bibliography
Index