Burch Go It Alone

The Streetwise Secrets of Self Employment
1. Auflage 2011
ISBN: 978-1-119-95005-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, E-Book

In this completely updated and revised edition, Go it Alone!provides essential information for anyone who wants to get out ofthe rat race and work as a free agent, or start their own business.From the ins and outs of writing a business plan, to how to wincustomer loyalty Geoff Burch in his usual provocative and anecdotalstyle gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercisesand a resource directory. All of which make great reading andinspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out howto become a free agent.

Autoren/Hrsg.

Burch, Geoff

Inhaltsverzeichnis

Introduction.
Look Before You Leap - The Philosophy Bit.
On Your Own: Now What?
Money Troubles.
Swimming with the Sharks.
The Money Spinners.
Now Ask Someone to Buy Something.
How Can You Sell Them Anything if You Can't Get to See Them?
OK, So Now You're In, Then What?
Questions, Questions, Questions.
Customers - Who Needs Them?
Marketing.
Epilogue: The Zen of Going-It-Alone.
Further Reading.
Index.

Über Autor(innen)

Geoff Burch is the bad boy of business. His speeches aroundthe world never fail to provoke weak-minded management and inspirechange leaders. His credentials are impressive having worked withnumerous blue chip companies to present, motivate, and train. He isthe author of the best-selling Writing on the Wall andResistance is Useless.