Buch, Englisch, 316 Seiten, Book, Format (B × H): 169 mm x 240 mm, Gewicht: 5508 g
Buch, Englisch, 316 Seiten, Book, Format (B × H): 169 mm x 240 mm, Gewicht: 5508 g
ISBN: 978-3-658-13560-7
Verlag: Springer
The content
- Foundation of identity-based brand management
- The concept of identity-based brand management
- Strategic brand management
- Operational brand management
- Identity-based brand controlling
- Identity-based trademark protection
- International identity-based brand management
Zielgruppe
Upper undergraduate
Autoren/Hrsg.
Weitere Infos & Material
The foundation of identity-based brand management.- The concept of identity-based brand management.- Strategic brand management.- Operational brand management.- Identity-based brand controlling.- Identity-based trademark protection.- International identity-based brand management.