398 Seiten, Kartoniert, Format (B × H): 170 mm x 217 mm, Gewicht: 771 g
Burns The Business of Healthcare InnovationThe Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
Weitere Infos & Material
Acknowledgements; Preface; 1. The business of healthcare innovation in the Wharton School curriculum Lawton R. Burns; Part I. The Life Sciences: 2. The pharmaceutical sector John Northrup; 3. The biotechnology sector Cary G. Pfeffer; 4. Biotechnology business and revenue models: the dynamic of technological evolution and capital market ingenuity Stephen M. Sammut; 5. Mergers, acquisitions, and the advantages of scale in the pharmaceutical sector Lawton R. Burns, Sean Nicholson and John Evans; Part II. Devices and Information Technologies: 6. The medical device sector Kurt Kruger; 7. Healthcare information technology sector Jeff C. Goldsmith; 8. Healthcare innovation across sectors: convergences and divergences Lawton R. Burns and Stephen M. Sammut.