Business and Administrative Communication w/Student Toolbox

5. Auflage 1999
ISBN: 978-0-07-235073-9
Verlag: McGraw-Hill Education

Medienkombination, Englisch, Format (B × H): 221 mm x 281 mm, Gewicht: 1769 g

This Fifth Edition of Business and Administrative Communication is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And the state-of-the-art technology coverage is second-to-none.

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik

Inhaltsverzeichnis

I. The Building Blocks of Effective MessagesChapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, Revising Chapter 6. Designing Documents, Slides, and Screens II. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Handling Difficult Persuasive Situations Chapter 11. Sales and Fund-Raising Letters III. Interpersonal CommunicationChapter 12. Communicating Across CulturesChapter 13. Working and Writing in Groups IV. ReportsChapter 14. Planning, Proposing, and Researching Reports Chapter 15. Analyzing Information and Writing Reports Chapter 16. Using Graphs and Other Visuals Chapter 17. Making Oral Presentations V. Job HuntingChapter 18. Resumes Chapter 19. Job Application Letters Chapter 20. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters,Memos and E-Mail messages.B. Writing Correctly C. Communication Theory and SemanticsD. Toulmin Logic

Über Autor(innen)

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.