Business Research

From Problem Finding to Implementation

ISBN: 978-0-415-31515-9
Verlag: CRC Press

Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm

This text is an indepth analysis of business methodology and organizational research that features a completely unique web based computer game, 'Boris' (Business and Organization Research Interactive Skills-training). The game provides a hands-on virtual training environment in which users can develop their skills in designing, negotiating and managing the process of practical business research. The combination of textbook and computer game leads students through the steps of gathering data and conducting interviews, as well as the relevant strategic and conceptual frameworks. An innovative and practical textbook, this is a unique learning opportunity that will give students all of the necessary hands-on experience for successful business research.

Zielgruppe

Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Essers, Juup

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

1. Introduction: Setting Up Practical Business Research 2. General Business Research Models and Quality Standards 3. Intake Interviews: Problem finding and the negotiation of complexity 4.Conceptual Research Design: Theory choice and explanatory adequacy 5. Research Strategies: Data collection and bias 6. Organizing Support: Reporting and discussing (intermediary) findings 7. Conclusion: Research politics and organizational ideology