Butter / Pogue Piloting Palm

The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry
1. Auflage 2002
ISBN: 978-0-471-22339-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

The definitive behind-the-scenes story of the visionary team thatlaunched the handheld industry.
Palm insider Andrea Butter and New York Times columnist David Pogue-- with full, exclusive cooperation of the company's founders andmore than fifty key Palm and Handspring executives -- tell theriveting tale of the start of an industry constantly in theheadlines. The origins of this volatile industry began with thetiny team who beat staggering odds to turn the PalmPilot into abillion-dollar market and later took their ultimate vision toHandspring, now Palm's most powerful rival.
Many of today's current events relating to the competition in thisindustry are forecasted in this important business drama. Theauthors take an unprecedented look at how the visionary founders ofthe industry led one of the most successful startups in history tosucceed against all odds-including a shoestring budget,shortsighted corporate partners, and competition from Microsoft.The roller-coaster ride is full of insight into the bungles ofventure capitalists, the allure and pitfalls of partnerships withgiant corporations, and the steely determination needed to maintainentrepreneurial and visionary independence. With gripping accountsof the last-minute crises that almost torpedoed the PalmPilot onthe eve of its unveiling, and the triumphant, unprecedentedreception of Palm in the marketplace, as well as the glimpses intothe future of this industry, this book is as entertaining as it isinstructional. Key revelations include:
* The principles of business, economy, and product design that ledPalm to succeed where billion-dollar corporations like Apple,Motorola, and Casio had failed.
* Important moments in technological development of the handheldsuch as the secret "Easter egg," a software surprise planted in thePalm software that nearly sank launch plans.
* Unique insight into the showdown with Microsoft, and 3Com'stragic decision not to make Palm independent that led Palm'sfounder Jeff Hanwkins and CEO Donna Dubinsky to take their visionelsewhere.
* The ongoing competition between Palm and Handspring. The newrivals to contend with including Sony.

Autoren/Hrsg.

Butter, Andrea

Pogue, David

Inhaltsverzeichnis

Acknowledgments.
Note to the Reader.
Prologue.
Chapter 1: In the Valley of Dreams.
Chapter 2: Palm Computing.
Chapter 3: Donna.
Chapter 4: Zoomer.
Chapter 5: The Writing on the Wall.
Chapter 6: The Zen of Palm.
Chapter 7: Crossing the Desert.
Chapter 8: U.S. Robotics.
Chapter 9: The Shortest Honeymoon.
Chapter 10: Selling the Pilot.
Chapter 11: The Eleventh Hour.
Chapter 12: Inside the Tornado.
Chapter 13: Microsoft 1.0.
Chapter 14: Swallowed Whole.
Chapter 15: Omens.
Chapter 16: Microsoft 2.0.
Chapter 17: The Fight for Independence.
Chapter 18: Once Again, with Money.
Chapter 19: Sea Change.
Chapter 20: Revolving Doors.
Chapter 21: Zero to Sixty.
Chapter 22: IPO.
Chapter 23: Millennium.
Chapter 24: Uncharted Waters.
Epilogue.
Notes.
Index.

Über Autor(innen)

ANDREA BUTTER worked as director of marketing at Palm Computingbeginning in 1993. She managed every product launch, including therevolutionary Pilot Organizer in 1996, and became the company'svice president of marketing in 1998. Currently a marketing strategyconsultant, she lives in Menlo Park, California.
DAVID POGUE is the personal technology columnist for the New YorkTimes. He is also the author of twenty computerbooks, including thebestselling PalmPilot: The Ultimate Guide. He has spoken at eventssuch as Comdex, PC Expo, and Macworld Expo.