Buch, Englisch, 152 Seiten, Format (B × H): 149 mm x 218 mm, Gewicht: 220 g
Practical and Methodological Issues
Buch, Englisch, 152 Seiten, Format (B × H): 149 mm x 218 mm, Gewicht: 220 g
ISBN: 978-90-5201-877-5
Verlag: P.I.E.
This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today’s hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than ‘simply’ a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints?
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Verbale & Nonverbale Kommunikationsprozesse
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Wissenschaftliche und kulturelle Zusammenarbeit
Weitere Infos & Material
Contents: Stuart Reid/Helen Spencer-Oatey: Beyond Stereotypes: Utilising a Generic Competency Approach to Develop Intercultural Effectiveness – Alex Frame: Cultures, Identities and Meanings in Intercultural Encounters: a Semiopragmatics Approach to Cross-Cultural Team-Building – Anne Gregory: Practical Issues in Cross-Cultural Research Projects – Valérie Carayol: New Challenges in Cross-Cultural Communication Studies – Iris Rittenhofer: Interview at the Level of the Signifier: An Interplay-of-Practice Approach to Culturing Organizations – Kim Tsai: Seeking Affective Spaces in Cross-Cultural Research – Caroline E. M. Hodges: The Meaning(s) and Making(s) of PR: The Potential for Ethnography within Public Relations Research – Sorin Nastasia: Public Relations in France and Romania: a Critical Studies and Mixed Method Analysis – Graeme Sterne: Public Relations, Coming of Age or a Hidden Art? A New Zealand Perspective.