How to Create, Adapt, and Market an Engaging Online Experience
Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 233 mm, Gewicht: 396 g
ISBN: 978-1-119-74717-8
Verlag: John Wiley & Sons Inc
As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.
Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on:
* Planning, creating, and implementing a digital event
* Choosing between a stream, a webcast, or a hybrid event
* Evaluating different technological solutions
* Producing compelling virtual content for a variety of scenarios
* Effectively promoting online events
* Meeting the needs of a diverse and global audience
Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization's continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword ix
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
