Corp Comm 8E

Eighth Auflage
ISBN: 978-1-0362-1553-8
Verlag: Sage Publications - IPS UK

Buch, Englisch, 360 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 343 g

Reihe: SAGE LTD

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.

The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Autoren/Hrsg.

Cornelissen, Joep P.

Inhaltsverzeichnis

Part 1: Introduction to Corporate Communication

Chapter 1: Defining Corporate Communication

Chapter 2: Corporate Communication in Contemporary Organizations

Chapter 3: Corporate Communication in a Changing Media Environment

Part 2: Conceptual Foundations

Chapter 4: Stakeholder Management and Communication

Chapter 5: Corporate Identity, Branding and Corporate Reputation

Part 3: Corporate Communication in Practice

Chapter 6: Communication Strategy and Strategic Planning

Chapter 7: Research and Measurement

Part 4: Specialist Areas in Corporate Communication

Chapter 8: Media Relations

Chapter 9: Employee Communication

Chapter 10: Issues Management

Chapter 11: Crisis Communication

Chapter 12: Leadership and Change Communication

Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations

Über Autor(innen)

Cornelissen, Joep P.
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).