Buch, Englisch, 231 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 331 g
Formulating the Roadmap You Need to Navigate the Market
Buch, Englisch, 231 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 331 g
ISBN: 978-0-8153-7688-0
Verlag: Taylor & Francis
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.
Zielgruppe
Professional and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Krankenhausmanagement, Praxismanagement
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
Weitere Infos & Material
Preface; Chapter 1: Why is this book important?; Chapter 2: Overview of Market Management; Chapter 3: Basics of market research; Chapter 4: Consumer behaviour; Chapter 5: Marketing and commercialization strategies; Chapter 6: Pricing strategy; Chapter 7: Marketing communications; Chapter 8: Marketing metrics; Chapter 9: Market management for services; Chapter 10: Final thoughts