Buch, Englisch, 368 Seiten, Format (B × H): 178 mm x 238 mm, Gewicht: 630 g
Buch, Englisch, 368 Seiten, Format (B × H): 178 mm x 238 mm, Gewicht: 630 g
ISBN: 978-0-7494-8331-9
Verlag: Kogan Page
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
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Weitere Infos & Material
Chapter - 01: Introduction to events; Chapter - 02: Putting event planning into motion; Chapter - 03: Location, location, location! Destination and venue selection for events; Chapter - 04: Developing your events programme and content; Chapter - 05: Understanding site planning and safety essentials for events; Chapter - 06: How to build and develop an events team; Chapter - 07: Drawing in the crowds - Promotion and publicity for events; Chapter - 08: Budgeting, finances and procurement for events management; Chapter - 09: A practical guide to managing an event on the day; Chapter - 10: Measuring success - Post-event evaluation and insights; Chapter - 11: Future-proofing your events