Buch, Englisch, 249 Seiten, Paperback, Format (B × H): 159 mm x 236 mm, Gewicht: 427 g
Reihe: Excel for Statistics
A Guide to Solving Practical Problems
Buch, Englisch, 249 Seiten, Paperback, Format (B × H): 159 mm x 236 mm, Gewicht: 427 g
Reihe: Excel for Statistics
ISBN: 978-3-319-72103-3
Verlag: Springer International Publishing
Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving.
Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix. An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix.
- · Includes 167 illustrations in color
- · Suitable for undergraduates or graduate students
Zielgruppe
Upper undergraduate