Buch, Englisch, 384 Seiten, Format (B × H): 186 mm x 232 mm, Gewicht: 688 g
Buch, Englisch, 384 Seiten, Format (B × H): 186 mm x 232 mm, Gewicht: 688 g
ISBN: 978-1-4739-1909-9
Verlag: Sage Publications Ltd.
Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner.
Brand new to the Second Edition:
- Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
- New case studies in every chapter illustrating real-life and diverse practical applications of each topic
- Updated theory about the critical global issues affecting events and the main drivers of change in the industry
- A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg
Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey
Chapter 4: Managing Event Projects - Nigel L. Williams
Chapter 5: Building an Events Team - Bruce Johnson
Chapter 6: Event Marketing - Rumen Gechev
Chapter 7: Event Sponsorship - Paul J. Kitchin
Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson
Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid
Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams
Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito
Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine
Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White