Ferdinand / Kitchin Events Management
2. Auflage 2016
ISBN: 978-1-4739-1909-9
Verlag: SAGE Publishing Ltd
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Buch, Englisch,
384 Seiten, Kartoniert, Paperback, Format (B × H): 191 mm x 235 mm, Gewicht: 719 g
An International Approach
2. Auflage 2016,
384 Seiten, Kartoniert, Paperback, Format (B × H): 191 mm x 235 mm, Gewicht: 719 g
ISBN: 978-1-4739-1909-9
Verlag: SAGE Publishing Ltd
Seite exportieren
- versandkostenfreie Lieferung
- Lieferfrist: bis zu 10 Tage
Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner.
Brand new to the Second Edition:
- Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
- New case studies in every chapter illustrating real-life and diverse practical applications of each topic
- Updated theory about the critical global issues affecting events and the main drivers of change in the industry
- A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Ferdinand, Nicole
Dr. Nicole Ferdinand is a Senior Lecturer in the Oxford School of Hospitality Management at Oxford Brookes University, where she teaches modules in Events Management and Business Studies.
The focus of Nicole’s research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing, and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King’s Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15), and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). This research is showcased throughout the textbook Events Management: An International Approach, which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications.
Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives.
To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organizations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia, and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals.
In addition to her teaching, research, and public speaking, Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side, an internationally recognized and locally loved arts organization based in Portland, Dorset in the United Kingdom.
Kitchin, Paul James
Paul J. Kitchen is Lecturer in Sports Management at the University of Ulster
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg
Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey
Chapter 4: Managing Event Projects - Nigel L. Williams
Chapter 5: Building an Events Team - Bruce Johnson
Chapter 6: Event Marketing - Rumen Gechev
Chapter 7: Event Sponsorship - Paul J. Kitchin
Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson
Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid
Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams
Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito
Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine
Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White
Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner.
Brand new to the Second Edition:
- Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
- New case studies in every chapter illustrating real-life and diverse practical applications of each topic
- Updated theory about the critical global issues affecting events and the main drivers of change in the industry
- A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Ferdinand, Nicole
Dr. Nicole Ferdinand is a Senior Lecturer in the Oxford School of Hospitality Management at Oxford Brookes University, where she teaches modules in Events Management and Business Studies.
The focus of Nicole’s research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing, and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King’s Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15), and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). This research is showcased throughout the textbook Events Management: An International Approach, which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications.
Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives.
To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organizations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia, and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals.
In addition to her teaching, research, and public speaking, Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side, an internationally recognized and locally loved arts organization based in Portland, Dorset in the United Kingdom.
Kitchin, Paul James
Paul J. Kitchen is Lecturer in Sports Management at the University of Ulster
PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg
Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey
Chapter 4: Managing Event Projects - Nigel L. Williams
Chapter 5: Building an Events Team - Bruce Johnson
Chapter 6: Event Marketing - Rumen Gechev
Chapter 7: Event Sponsorship - Paul J. Kitchin
Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson
Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid
Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams
Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito
Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine
Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White
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