The Business Model Navigator

The strategies behind the most successful companies
2. Auflage 2020
ISBN: 978-1-292-32712-9
Verlag: Financial Times Prent.

Buch, Englisch, 424 Seiten, Format (B × H): 156 mm x 233 mm, Gewicht: 641 g

Reihe: FT Publishing International

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Autoren/Hrsg.

Gassmann, Oliver

Choudury, Michaela

Frankenberger, Karolin

Csik, Michaela

Inhaltsverzeichnis

PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?2 The Business Model Navigator3 Managing changePART TWO 55+ winning business models – and what they can do for you1 Add-On2 Affiliation3 Aikido4 Auction5 Barter6 Cash Machine7 Cross-Selling8 Crowdfunding9 Crowdsourcing10 Customer Loyalty11 Digitalisation12 Direct Selling13 E-commerce14 Experience Selling15 Flat Rate16 Fractional Ownership17 Franchising18 Freemium19 From Push to Pull20 Guaranteed Availability21 Hidden Revenue22 Ingredient Branding23 Integrator24 Layer Player25 Leverage Customer Data26 Licensing27 Lock-In28 Long Tail29 Make More of It30 Mass Customisation31 No Frills32 Open Business33 Open Source34 Orchestrator35 Pay Per Use36 Pay What You Want37 Peer to Peer38 Performance-Based Contracting39 Razor and Blade40 Rent Instead of Buy41 Revenue Sharing42 Reverse Engineering43 Reverse Innovation44 Robin Hood45 Self-Service46 Shop in Shop47 Solution Provider48 Subscription49 Supermarket50 Target the Poor51 Trash to Cash52 Two-Sided Market53 Ultimate Luxury54 User Design55 White Label56 Sensor as a Service57 Virtualisation58 Object Self-Service59 Object as Point of Sale60 ProsumerPART THREE Finished reading? Let’s implement!10 recommendations to innovate your business modelThe 55+ models at a glanceGlossary

Über Autor(innen)

Prof. Dr. Oliver Gassmann
is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.
Prof. Dr. Karolin Frankenberger
is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world’s foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.
Dr. Michaela Choudury
is a business model innovation expert, business professional and innovation lecturer with more than ten years of experience in digital innovation and transformation. She worked within the Digital Lead Scale-up and Acceleration division at LafargeHolcim, as a Senior Consultant at the BMI lab as well as a Research Assistant at the Institute for Technology Management at the University of St. Gallen. Currently, she is a Senior Manager within the International Marketplace Unit of Ringier. She received her PhD at the University of St. Gallen and was a Visiting Researcher at the Center for Design Research at Stanford University.