Telephone Surveys in Europe

Research and Practice
2012
ISBN: 978-3-642-44519-4
Verlag: Springer

Buch, Englisch, 326 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 517 g

The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile-only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.

Zielgruppe

Research

Autoren/Hrsg.

Häder, Sabine

Kühne, Mike

Häder, Michael

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

Part I Spotlights on Selected European Countries: Russia.- The Netherlands.- Switzerland.- Finland.- Great Britain.- Italy.- Portugal.- Part II Sampling for Telephone Surveys: Who can be contacted by phone? Lessons from Switzerland.- Sampling Frames for Telephone Surveys in Europe.- Mobile- and Landline-Onlys in Dual-Frame-Approaches: Effects on Sample Quality.- Part III Weighting and Nonresponse: Weighting for unequal inclusion probabilities and nonresponse in dual frame telephone surveys.- Weighting to Adjust for Non-Observation Errors in Telephone Surveys.- Nonresponse in an Individual Register Sample Telephone Survey in Lucerne (Switzerland).- Part IV: Data Quality: Factors Affecting Measurement Error in Mobile Phone Interviews.- Telephone surveys via landline and mobile phones: mode effects and response quality.- Data Quality in telephone surveys via mobile and landline phone.- Part V: Recommandations for Telephone Surveys.- The Impact of Introductions in Telephone Surveys.- Preference for Mobile Interview Surveys? Interplay of Costs, Errors and Biases.- Fieldwork Monitoring in Telephone Surveys.