Buch, Englisch, 260 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 507 g
Buch, Englisch, 260 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 507 g
ISBN: 978-0-7619-3354-0
Verlag: SAGE PUBN
For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Setting the Context
Competition
Communication in Context
Users and Usage
Segmentation
Understanding the Consumers
Motivators and Differentiators
Positioning
Beyond Positioning
The Brief - The Creative Springboard
Managing a Brand Over Time
Index