Buch, Englisch, 244 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 494 g
Reihe: Routledge Studies in Management, Organizations and Society
Buch, Englisch, 244 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 494 g
Reihe: Routledge Studies in Management, Organizations and Society
ISBN: 978-1-138-21057-8
Verlag: Taylor & Francis Ltd (Sales)
Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication.
Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Autoren/Hrsg.
Weitere Infos & Material
Part I: Introduction
1 Purpose of this volume
2 A social semiotic approach to multimodality
Part II: Strategies for multimodal scholarly inquiry
3 Approaches, methods, and research agenda: An overview
4 The archaeological approach
5 The practice approach
6 The strategic approach
7 The dialogical approach
8 The documenting approach
9 Summary: Towards multi-approach studies in multimodal organization research
Part III: Application
10 Introduction to four case studies
11 The power of diagrams
12 The use of logos in post-merger identity construction at Aalto University
13 Multimodal meaning-making in online shopping
14 Multimodal legitimation and corporate social responsibility (CSR)
Part IV: Discussion
15 The way ahead: Discussion and conclusion