Horowitz | Art of the Deal | Buch | sack.de

Horowitz Art of the Deal



Contemporary Art in a Global Financial Market

1. Auflage 2011, 384 Seiten, Gebunden, Format (B × H): 152 mm x 229 mm, Gewicht: 879 g
ISBN: 978-0-691-14832-8
Verlag: Princeton University Press


Horowitz Art of the Deal

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.

Autoren/Hrsg.


Weitere Infos & Material


List of Illustrations xi

Preface xiii

Acknowledgments xix

Notes on Sources xxi

Introduction 1

Chapter 1: Video Art 26

Chapter 2: Experiential Art 87

Chapter 3: Art Investment Funds 143

Conclusion 188

Appendix A: Record Prices for Video Art at Auction, December 2009 215

Appendix B: The Film and Video Collections of Tate and the Whitney Museum of American Art 218

Appendix C: Art Investment Fund Universe 257

Notes 281

Selected Bibliography 331

Index 349


Horowitz, Noah
Noah Horowitz is an art historian and expert on the international art market. He has edited and contributed to publications on contemporary art and economics for institutions including the Serpentine Gallery, London; the Astrup Fearnley Museum of Modern Art, Oslo; and the United Kingdom's Intellectual Property Office. He received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and director of the VIP Art Fair.



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