How To Use Innovation and Creativity in the Workplace

Main Market Auflage
ISBN: 978-1-5098-1445-9
Verlag: Pan Macmillan

Buch, Englisch, 208 Seiten, B-format paperback, Format (B × H): 128 mm x 195 mm, Gewicht: 175 g

Reihe: How To: Academy

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?

A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing. Whatever your career, how to: use innovation and creativity in the workplace is packed with simple and practical techniques that are easy to introduce into the working day. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns and engineer working environments to harness creative potential and increase innovation.

Zielgruppe

Einsteiger/Laien

Autoren/Hrsg.

Collister, Patrick

Über Autor(innen)

Patrick Collister was the executive creative director of Ogilvy & Mather UK before starting up training company Creative Matters in 2004. In 2013 he landed the best job in advertising when he became creative director of The ZOO, Google's client-facing creative think-tank, and has written a book, How to Use Innovation and Creativity in the Workplace.