International Advertising Law: A Practical Global Guide

2. Auflage 2021
ISBN: 978-1-78742-390-9
Verlag: Globe Law and Business Limited

Buch, Englisch, 640 Seiten, Format (B × H): 152 mm x 236 mm, Gewicht: 1089 g

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.

Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).

Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Autoren/Hrsg.

Jordan, Paul

Butcher, Andrew

Weitere Mitwirkende

Jordan, Paul

Butcher, Andrew

Fachgebiete

• Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Handels-, Wirtschafts- und Gesellschaftsrecht

Inhaltsverzeichnis

Introduction
Paul Jordan
Andrew Butcher
Bristows LLP

Argentina
Juan Carlos Ojám
Berton Moreno

Australia

Austria
Alexander Cizek
CIZEK IP

Belgium

Brazil
Otávio Saraiva Padilha Velasco
Soerensen Garcia Advogados Associados

Canada

China

Czech Republic

Denmark
Carina Hyldahl
Kenneth Kvistgaard-Aaholm
Gorrissen Federspiel

Finland

France
Emmanuelle Jardin-Lillo
TGS France Avocats

Germany
Susan Kempe-Müller
Latham & Watkins LLP

Greece
George A Ballas
Theodore J Konstantakopoulos
George Ch Moukas
Ballas, Pelecanos & Associates LPC

Hong Kong
Charmaine Koo
Winnie Yue
Deacons

Hungary
Gusztáv Bacher
Miklos Boronkay
Gábor Faludi Jr
Anikó Keller
Dávid Kerpel
Szecskay Attorneys at Law

India

Ireland
Patricia McGovern
DFMG Solicitors

Italy
Daniela Ampollini
Trevisan & Cuonzo

Japan
Toshiya Furusho
Mizuki Kanno
Yuki Kuroda
Takamitsu Shigetomi
Oh-Ebashi LPC & Partners

Latvia
Sarmis Spilbergs
Edvijs Zandars
Ellex Klavins

Mexico
Carlos Dávila-Peniche
Marina Hurtado-Cruz
Baker McKenzie

Netherlands
Manon Rieger-Jansen
Roelien van Neck
Bird & Bird LLP

Norway

Poland

Portugal

Russia
Yulia Yarnykh
Gowling WLG

Spain
Mónica Esteve Sanz
Gómez-Acebo & Pombo
Abogados SLP

Sweden

Switzerland

United Kingdom
Paul Jordan
Andrew Butcher
Bristows LLP

United States
Melissa Landau Steinman
Venable LLP