Product Innovation in the Global Fashion Industry

1. Auflage 2018
ISBN: 978-1-137-52348-8
Verlag: Palgrave Macmillan US

Buch, Englisch, 145 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 3241 g

Reihe: Palgrave Studies in Practice: Global Fashion Brand Management

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Zielgruppe

Research

Autoren/Hrsg.

Cedrola, Elena

Jin, Byoungho

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Product Innovation: Core to Continued Success.- 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation.- 3. The Geox: The Shoe that Breathes.- 4. Nike: An Innovation Journey.- 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy.

Über Autor(innen)

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA.  Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.