Buch, Englisch, 1006 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 2020 g
Buch, Englisch, 1006 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 2020 g
Reihe: Routledge Communication Series
ISBN: 978-0-8058-2624-1
Verlag: Taylor & Francis Inc
The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today.
Features of this third edition include:
*chronological and topical tables of contents;
*new material reflecting modern research in the field;
*a new chapter describing historical developments from 1988 through to the current day;
*an expanded bibliography, including Web site and museum listings;
*an updated and expanded glossary and chronology; and
*extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting.
Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, Stay Tuned also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.
Zielgruppe
Professional
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Radio
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Radio- und Fernsehindustrie
Weitere Infos & Material
Contents: The Context of Broadcasting. The Prehistory of Broadcasting (to 1919). The Beginnings of Broadcasting (1920-1926). The Coming of Commercialism (1926-1933). Radio's Golden Age (1934-1941). Radio Goes to War (1941-1945). Era of Great Change (1945-1952). The Age of Television (1952-1960). Accommodation and Adjustment (1961-1976). Challenge and Competition (1977-1988). Change and Evolution (1988-2001). Lessons From the Past for the Future. Appendices: A Short Chronology of American Broadcasting. Glossary. Historical Statistics on Broadcasting. Selected Bibliography.