Buch, Englisch, 306 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 493 g
How to Build and Grow a Successful Developer Program
Buch, Englisch, 306 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 493 g
ISBN: 978-1-4842-7163-6
Verlag: Apress
It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.
InDeveloper Relations, you’ll find the answers to the following questions:
- How do we convince stakeholders to support a program?
- How do we go about creating a program?
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How do we make developers aware of our offer?
- How do we stand out from the crowd?
- How do we get developers to use our products?
- How do we ensure developers are successful using our products?
- How do we measure success?
- How do we maintain the support of our stakeholders?
After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
What You Will Learn
- Discover what developer relations is and how it contributes to a company’s success
- Launch a DevRel program
- Operate a successful program
- Measure the success of your program
- Manage stakeholders
Who This Book Is For
Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Mathematik | Informatik EDV | Informatik Betriebssysteme Linux Betriebssysteme, Open Source Betriebssysteme
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
Weitere Infos & Material
Part 1: Developing a Common Understanding.- 1. What is Developer Relations?.- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer.- 4. The Value of the Developer Economy.- Part 2: The Key Differentiators of Developer Relations.- 5. The Audience: Developers.- 6. Developers as Decision Makers.- 7. Developer First & Dev Plus.- 8.Business Models.- 9. Developer Products.- Part 3: Alignment on Goals.- 10. Corporate Alignment.- 11. Program Goals.- Part 4: Go to Market/Strategy Activation.- 12. Developer Segmentation.- 13. Developer Personas.- 14. Developer Messaging.- 15. The Developer Journey.- 16. Discover.- 17. Developer Experience.- 18. Evaluate.- 19. Learn.- 20. Build.- 21. Scale.- 22. Communities.-Part 5: Measure.- 23. Metrics.- Part 6: Growing Your Program.- 24. Team.- 25. Program Maturity.- 26. What Comes Next?.- Appendix.