Customer Loyalty and Success

1995. Auflage 1995
ISBN: 978-1-349-39512-5
Verlag: Springer

Buch, Englisch, 292 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 390 g

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Zielgruppe

Research

Autoren/Hrsg.

Lynch, J.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value Dimension - Moving Beyond Customer Care

Über Autor(innen)

JAMES J. LYNCH