Hirschey, M: Managerial Economics

15. Auflage 2019
ISBN: 978-1-4737-5835-3
Verlag: Cengage Learning EMEA

Buch, Englisch, 832 Seiten, Format (B × H): 204 mm x 254 mm, Gewicht: 1390 g

The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text's unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.

Autoren/Hrsg.

Scheibye, Carsten

Hirschey, Mark

Bentzen, Eric

Inhaltsverzeichnis

Part I: Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part II: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part III: Production and Competitive Markets
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part IV: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part V: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy

Über Autor(innen)

Scheibye, CarstenCarsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education.

Hirschey, MarkThe late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations.

Bentzen, EricEric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals.