Buch, Englisch, 234 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 336 g
Exploring the Rhetorics of Managed Consumption
Buch, Englisch, 234 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 336 g
Reihe: Routledge Interpretive Marketing Research
ISBN: 978-0-415-43969-5
Verlag: Taylor & Francis
Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.
Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Autoren/Hrsg.
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Weitere Infos & Material
1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing