277 Seiten, Gebunden, Hardback, Format (B × H): 152 mm x 229 mm
Verlag: SOC PUB
Marketing of Hospitality ServicesThis introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking information on this topic.
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