De Gruyter Handbook of Corporate Reputation Management

Revitalising the Field for Research and Practice
1. Auflage 2026
ISBN: 978-3-11-147179-2
Verlag: De Gruyter

Buch, Englisch, 256 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 586 g

Reihe: ISSN

In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment? The brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy. Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century.

Autoren/Hrsg.

Melewar, T C

Foroudi, Pantea

Dennis, Charles

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management

Über Autor(innen)

TC Melewar , PhD, HFAM, is a Professor of Marketing and Strategy at Middlesex University, London. He has worked at De Montfort, Warwick, Brunel and Zurich (ZHAW). TC was awarded the Honorary Fellow by the Academy of Marketing in 2016. He was the first Editor-in-Chief of the and is now the Editor Emeritus of the journal. TC has published in journals such as , , and , among many others. Pantea Foroudi , PhD, SFHEA, is Reader in Marketing and Corporate Brand Management and Director of Research in the Business Analytics and Marketing Department. Her research focuses on consumer behaviour, corporate brand design and identity, and the role of Sustainable Development Goals (SDGs) in marketing strategy. She has published extensively in leading journals such as , , , and , and has been listed among Stanford University’s Top 2% of Scientists. Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University (UK). He is a co-founder and co-chair of the International Colloquium on Place Brand Management and has published widely on place branding, including in , , , , and .