Meyerson Success Secrets of the Online Marketing Superstars

Erscheinungsjahr 2015
ISBN: 978-1-61308-302-4
Verlag: Entrepreneur Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 328 Seiten, EPUB

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Autoren/Hrsg.

Meyerson, Mitch

Inhaltsverzeichnis

Table of Contents



Part I: Strategy, Conversion and Mindset


1. Brian Clark - The New Rainmaker: The Power of a Personal Media Brand

2. Jay Baer - Youtility: Why Smart Marketing Is About Help Not Hype

3. John Jantsch - 7 Stages of Building A Total Online Presence

4. Kim Garst - Creating Your Social Media Strategy

5. Mitch Meyerson - Web Conversion: Keys To Turning Strangers Into Customers

6. Sonia Simone - The No-Baloney Essentials of Content Marketing that Works

7. Donna Mortiz – The Visual Web


Part II: Getting Traffic


8. Denise Wakeman - How to Use Short-Form Microcontent to Amplify Your Visibility on the

Web

9. Barb Rozgonyi - Perfecting PR: How to Quickly Attract Attention, Clicks and Customers

10. Brian Dean - SEO That Gets Results Today (and Tomorrow)

11. Syed Balkhi -The Key To Building A Large Email List and Keep Them Wanting More

12. Eric Ward - Linking Strategies for Traffic


Part III: Leveraging Apps


13. Andrea Vahl - How To Create and Implement a Facebook Strategy That Converts 14. Beth Hayden - Tapping The Power of Pinterest

14. Lou Bortone --Video Marketing: How To Win In A World Gone Video

15. Viveka von Rosen - LinkedIn Prospecting Strategies that Convert Connections into

Clients

16. Stephan J Hovnanian - GooglePlus: A Social Media Toolbox for Every Business

17. Jason Van Orden - Podcasting For Business Success

18. Sue B Zimmerman: Instagram For Business: How To Brand Your Business and Build a

Loyal Following

19. Kim Garst - It’s Time to Add Twitter to Your Core Marketing Strategy

20. Bob Baker - How To Choose The Right Social Media For You

21. Kim Dushinski - What You Need To Know About Mobile Marketing

22. Ian Cleary - How To Build An Award Winning Blog in Six Months

23. Craig Valentine - How to Build a Loyal Die-hard Following of People Waiting for Your Next Offer

Über Autor(innen)

Mitch Meyerson is the author of 11 books, including
Mastering Online Marketing and
Guerrilla Marketing on the Internet. He has been a featured expert on
Oprah and has trained and certified more than 600 coaches in his acclaimed Guerrilla Marketing Coach and World Class Speaking Certification Programs. He lives in Scottsdale, AZ.