Innovation Generation

How to Produce Creative and Useful Scientific Ideas
1. Auflage 2012
ISBN: 978-0-19-989259-4
Verlag: Oxford University Press, USA

Buch, Englisch, 288 Seiten, Format (B × H): 164 mm x 249 mm, Gewicht: 483 g

Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your
ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists
who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.

Zielgruppe

Science students, undergraduate through graduate-level; scientists; engineers and technology industry professionals; general population interested in science or creativity

Autoren/Hrsg.

Ness, Roberta B

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Wissenschaftliches Arbeiten, Studientechnik
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Sozialwissenschaften Pädagogik Berufliche Bildung Wissenschaftliches Arbeiten, Studientechnik
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie Intelligenz, Denken, Problemlösen
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik

Inhaltsverzeichnis

Chapter 1: Don't Read this Book

PART I. The Big Picture: Understanding and Overcoming Barriers to Innovation

Chapter 2: It All Depends on How You Look at It
Chapter 3: Overcoming Frames
Chapter 4: Say it Like you Mean
Chapter 5: Overcoming Metaphors
Chapter 6: Check this Out!
Chapter 7: Becoming a Keener Observer
Chapter 8: How Biased are You?
Chapter 9: Overcoming Bias
Chapter 10: The Brain and Creativity: The Seat of Inspiration
Chapter 11: The Brain and Creativity: Getting Out in Front

PART II. Asking and Answering a Scientific Question through Innovation

Chapter 12: The Joy of Science
Chapter 13: Asking the Right Question
Chapter 14: How is a Marriage like a Matchbox?
Chapter 15: Flip it!
Chapter 16: A Man Walked into a Bar
Chapter 17: The Power of Group Intelligence
Chapter 18: Getting the Most from a Group
Chapter 19: Incubation
Chapter 20: Testing Your Idea
Chapter 21: That Right Idea
Chapter 22: The Stodginess of Science
Chapter 23: Overcoming the Stodginess of Science
Chapter 24: Innovation Incubators

References
Answers

Über Autor(innen)

Ness, Roberta B
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.

Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.