Buch, Englisch, 336 Seiten, Format (B × H): 237 mm x 165 mm, Gewicht: 596 g
Creativity and Change at elBulli
Buch, Englisch, 336 Seiten, Format (B × H): 237 mm x 165 mm, Gewicht: 596 g
ISBN: 978-0-231-17678-1
Verlag: Columbia University Press
Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. M. Pilar Opazo was with elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. She compares this moment to the culture of change that first made elBulli famous, and she describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She concludes that the successful strategies employed by elBulli are similar to those required for innovative achievements in art, music, business, and technology, proving the model's value across organizations and industries.