Strategic Management

Theory and Practice
4th Auflage
ISBN: 978-1-4522-3498-4
Verlag: Sage Publications

Buch, Englisch, 664 Seiten, Format (B × H): 215 mm x 279 mm, Gewicht: 1522 g

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Autoren/Hrsg.

Parnell, John A

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Preface
About the Author
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Appendix
Case Analysis
Real-Time Cases
Traditional Cases
Glossary
Index

Über Autor(innen)

Parnell, John A
John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

Dr. John A. Parnell currently serves as the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly & Creative Activity. He completed the B.S.B.A., M.B.A., and M.A.Ed. degree from East Carolina University, the Ed.D. degree from Campbell University, and the Ph.D. degree from The University of Memphis. His academic career includes a number of institutions, including service as Professor and Head of the Department of Marketing & Management at Texas A&M University-Commerce. He received the H.M. Lafferty Distinguished Faculty Award at A&M-Commerce in 2002, the Adolph Dial Award for Scholarly & Creative Activity at UNC-Pembroke in 2005, and the Pope Center Spirit of Inquiry award in 2011.Dr. Parnell is a recognized authority in the field, having published more than 200 articles, cases, proceedings, books and book chapters in strategic management and related fields. Recent work appears in leading journals such as Academy of Management Learning and Education, Management Decision, and the British Journal of Management. He serves on a number of academic journal editorial boards and consults with select firms in the area of strategic planning. He has also appeared frequently as a guest discussing issues related to business and competitiveness on Sirius XM’s The Wilkow Majority.Dr. Parnell has lectured at a number of institutions abroad, including Instituto Tecnologico Y De Estudios Superiores De Monterrey-Campus Estado de Mexico (ITESM-CEM), Chung Yuan Christian University in Taiwan, and China University of Geosciences in Beijing. He also served as a Fulbright Scholar in Cairo, Egypt, in 1995.