Buch, Englisch, 488 Seiten, Format (B × H): 173 mm x 242 mm, Gewicht: 953 g
Mapping Strategies
Buch, Englisch, 488 Seiten, Format (B × H): 173 mm x 242 mm, Gewicht: 953 g
ISBN: 978-0-08-045326-2
Verlag: Emerald Publishing Limited
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software applications these accounts are then revisited through multiple rounds of researcher and informant interpretations.
An extended form of marketing decision systems analysis (DSA) is applied that complements the advanced hermeneutic analysis framework, building on existing business-to-business DSA studies The book provides DSA Models, event chronology maps, and cognitive maps.
The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.
Individual case study and cross-case findings are incorporated into a set of new and revised theory propositions for software application development at individual, firm (including multi-firm) and industry levels. The propositions provide a base of knowledge for further development of a behavioural theory of a software application development.
- Edited by award winning field leaders!
- International in scope
Pattinson / Woodside
Innovation and Diffusion of Software Technology jetzt bestellen!
An extended form of marketing decision systems analysis (DSA) is applied that complements the advanced hermeneutic analysis framework, building on existing business-to-business DSA studies The book provides DSA Models, event chronology maps, and cognitive maps.
The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.
Individual case study and cross-case findings are incorporated into a set of new and revised theory propositions for software application development at individual, firm (including multi-firm) and industry levels. The propositions provide a base of knowledge for further development of a behavioural theory of a software application development.
- Edited by award winning field leaders!
- International in scope
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Storytelling Research on Innovation and Diffusion
Chapter 2: Research on New Software Application Development
Chapter 3: Research Methodology
Chapter 4: Case Study Red Hat
Chapter 5: Case Study Zaplet
Chapter 6: Case Study NetDynamics
Chapter 7: Case Study Kana Communications
Chapter 8: Case Study Intuit QuickBooks
Chapter 9: Case Study Trilogy
Chapter 10: Theory Development, Generalisation and Conclusions
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