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The Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

  • Book
  • © 2006

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Authors:
  1. Olivier Torrès
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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Introduction: The McDonaldization of Wine

    • Olivier Torrès
    Pages 1-12

  3. Robert Mondavi: The Pioneer of the Napa Valley

    • Olivier Torrès
    Pages 13-45

  4. Languedoc: The Biggest Vineyard in the World

    • Olivier Torrès
    Pages 46-64

  5. Aimé Guibert, the ‘Furia Francese’

    • Olivier Torrès
    Pages 65-73

  6. Mondavi in Aniane: A Promising, but Difficult, Start

    • Olivier Torrès
    Pages 74-89

  7. Things Hot Up

    • Olivier Torrès
    Pages 90-99

  8. Things get Political

    • Olivier Torrès
    Pages 100-111

  9. After Mondavi, Gérard Depardieu Comes to Town

    • Olivier Torrès
    Pages 112-120

  10. Cultural Differences at the Heart of Failure

    • Olivier Torrès
    Pages 121-137

  11. Conclusion: The Corporatisme of Place, the French Exception Culturelle

    • Olivier Torrès
    Pages 138-152

  12. Epilogue

    • Olivier Torrès
    Pages 153-153

  13. Back Matter

    Pages 154-170
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Keywords

About this book

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

About the author

OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

Bibliographic Information

  • Book Title: The Wine Wars

  • Book Subtitle: The Mondavi Affair, Globalisation and "Terroir"

  • Authors: Olivier Torrès

  • DOI: https://doi.org/10.1057/9780230624917

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006

  • Hardcover ISBN: 978-0-230-00210-4Published: 03 July 2006

  • Softcover ISBN: 978-1-349-28046-9Published: 03 July 2006

  • eBook ISBN: 978-0-230-62491-7Published: 03 July 2006

  • Edition Number: 1

  • Number of Pages: XIII, 170

  • Topics: International Business, Small Business

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