Overview
- Prepare future and current executives for China Market Entry and/or Expansion
- Provide research materials for executives
- Provide understanding and enhance planning strategies for successful China Market entry/expansion
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Table of contents (17 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book is an effort to provide a “primary source”, a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations, Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China market entry and ongoing business. To be successful in China, your firm will face these elements in terms of explicable and solvable activities. Research into data, theory, and perceptual cultural differences between your firm and your Chinese counterparts adds magnitude to your China overall business strategy, and mandatory and essential negotiations.
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Contemporary Strategic Chinese American Business Negotiations and Market Entry
Editors: Steven J. Clarke
DOI: https://doi.org/10.1007/978-981-19-6986-7
Publisher: Palgrave Macmillan Singapore
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Hardcover ISBN: 978-981-19-6985-0Published: 02 January 2023
Softcover ISBN: 978-981-19-6988-1Published: 03 January 2024
eBook ISBN: 978-981-19-6986-7Published: 01 January 2023
Edition Number: 1
Number of Pages: XXVIII, 556
Number of Illustrations: 34 b/w illustrations, 129 illustrations in colour
Topics: International Economics, Political Science and International Relations, general, International Business