Overview
- Selects three typologies of authentic commercial discourses for in-depth empirical studies on cross-cultural cognitions and semantic differences in both Chinese and English commercial contexts
- Is the first book of its kind, promoting the integration of cognitive linguistic studies and discourse analysis across cultures
- Presents an in-depth investigation of cognitive mechanisms and language production in Chinese and English commercial contexts
- Provides an in-depth examination of complex models of Chinese and English cognition
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Table of contents (8 chapters)
Keywords
About this book
The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Authors and Affiliations
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Bibliographic Information
Book Title: A Cross-Cultural Study of Commercial Media Discourses
Book Subtitle: From the Perspective of Cognitive Semantics
Authors: Wenhui Yang
DOI: https://doi.org/10.1007/978-981-15-8617-0
Publisher: Springer Singapore
eBook Packages: Education, Education (R0)
Copyright Information: Science Press 2020
Hardcover ISBN: 978-981-15-8616-3Published: 21 October 2020
Softcover ISBN: 978-981-15-8619-4Published: 22 October 2021
eBook ISBN: 978-981-15-8617-0Published: 20 October 2020
Edition Number: 1
Number of Pages: XIII, 157
Number of Illustrations: 36 b/w illustrations, 1 illustrations in colour
Topics: Applied Linguistics, Media and Communication, Social Sciences, general