Overview
- Presents numerous step-by-step tutorials help the reader to learn quickly
- Is a special chapter on next generation Flash prepares readers for the future
- Includes ten tips on how to protect flash sites from hackers
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Table of contents (8 chapters)
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Front Matter
Keywords
About this book
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better.
The book explores why an entrepreneurial perspective is crucial in business, explaining the role of the knowledge economy in society and the need for businesses to prioritize digital technology. It examines how the nature of work has evolved due to the COVID-19 pandemic, including the rise of flexible work arrangements and remote work, with case studies from international companies.
Furthermore, the book argues that digital forms of entrepreneurship are increasingly important in responding to crises and international developments. It highlights the need for scenario and forecast planning in developing new products and services to meet evolving customer needs. The book also provides examples of business model innovation, which underscores the importance for businesses to emphasize entrepreneurship not only in product development but also in their interactions with society. It discusses how businesses can achieve this through an entrepreneurial health audit, which focuses on entrepreneurial intensity, frequency, and ideas for start-ups and spinoffs. By examining examples and suggestions included in the book, businesses can learn about the role of entrepreneurial learning and failure in creating an entrepreneurial culture.Authors and Affiliations
About the author
Bibliographic Information
Book Title: Entrepreneurial Business Venturing
Book Subtitle: Digitalisation Trends
Authors: Vanessa Ratten
DOI: https://doi.org/10.1007/978-981-97-1935-8
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024
Hardcover ISBN: 978-981-97-1934-1Published: 07 April 2024
Softcover ISBN: 978-981-97-1937-2Due: 30 April 2024
eBook ISBN: 978-981-97-1935-8Published: 29 March 2024
Edition Number: 1
Number of Pages: XIV, 121
Number of Illustrations: 1 b/w illustrations
Topics: Business and Management, general, Management, Entrepreneurship, International Business, Industries, Marketing